Core Competency: Education & Programming

The domain of Education and Programming includes content in the domains of speaker and program selection, diversity, entertainment, evaluations, marketing, planning around holidays, setting goals and objectives, and volunteer management. View each subdomain below; the bold text shows each subdomain's alignment with EIC domains.

• Two very important aspects of a meeting are the processes of speaker and program selection and program execution.  These courses will help you understand the process of speaker and program selection as a government meeting professional. Additionally, you will be exposed to tools commonly utilized in the government meeting profession to track education, evaluate instructors, and improve future events.

Domain G:  Meeting or Event Design

• Entertainment:  Identify speakers and other entertainment options based on budget, audience, and goals.

Domain G:  Meeting or Event Design

• Evaluations:  Develop an evaluation plan based on event goals and objectives; Collect and analyze meeting data to measure event return on investment and organizational goals.

Domain A:  Strategic Planning

• Marketing Your Event:  Develop a marketing plan to meet goals and objectives; identify audience segments, key messages, appropriate distribution channels and formats.

Domain I:  Marketing

• Planning Around Religious Holidays:   To support diversity and inclusion efforts, meeting professionals are encouraged to review interfaith calendars to avoid scheduling events on religious holidays.

Domain A:  Strategic Planning

• Setting Goals and Objectives:  Develop event goals and objectives that align with organizational strategy; engage stakeholders to determine actions, time frames, and performance measurements needed to achieve goals.

Domain A:  Strategic Planning

• Volunteers:  Determine volunteer needs; Develop a job description, recruitment plan, onboarding, and training process.

Domain E:  Human Resources